*PERSONAL RESEARCH PROJECT_5th Artefact

Been a while on the PRP side because of concentrating on getting the live client project finished. Anyway, I didn't post anything up for the 4th artefact I creatd which was a mobile marketing campaign (shown below). I didn't concentrate too much on the actual design of the campaign but rather the compatability of creating Flash based adverts for mobile phones and iPods. In the end I created a sort of newsreader which displayed current Apple headlines for the company which thought could be downloaded from the Apple website to your iPod or SMS'd to your phone. Couldn't find a way to make the advert adjust to the size of the screen of the phone so I created it to a 240x320 and 320x240 resolution (iPod and Sony Ericsson K800i screen sizes). I found out a lot about the success of mobile marketing through this artefact learning that it is still a rather new advertising medium but can be effective if used properly. As mobile marketing is a type of viral marketing, artefacts five and six will explore viral marketing in more detail.

For the 5th artefact, I am going to create two email campaigns for Apple product(s). The first campaign will focus on selling the product and the second will focus on creating brand awareness of the product. I will create the campaigns in Photoshop with layers and import them into Dreamweaver to put them into HTML format.